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House of Flowers

California
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Architecture: Walker Warner Architects
Lead Principal: Mike McCabe
Principal: Brooks Walker
Senior Project Manager: Sharon Okada
Architectural Staff: Matthew Marsten, Darcy Arioli, Hana Bittner, Vivi Lowery
Interiors: Maca Huneeus Design
Landscape Lead: Nelson Byrd Woltz Landscape Architects
Local LandscapeConsultant: Alexis Woods Landscape Design
Builder: Cello & Maudru Construction Company
Photography: Douglas Friedman

Flowers Vineyards & Winery was looking for a venue to showcase their sustainably produced wines within a setting that expressed their nature-based ethos. After securing a 13.5 acre estate in Healdsburg with an existing but deteriorated winery, a complete renovation and expansion became the perfect union of context and intent, and a new guest experience was created as House of Flowers. Remodeling the existing structures enabled most of the original structure to be ‘recycled,’ and gave focus to the design efforts, elevating what was already present. The strategy was to find ways to reconnect visitors to the landscape while reimagining what was a series of simple industrial buildings. Tucked discretely into the landscape, the transformation involved creating new pathways and expanding the gardens so that wines could be enjoyed both inside as well as outside. The desire, note the Flowers owners, was to “create an environment where guests feel like they are entering our home, experiencing wines crafted without compromise and shared without pretension.” www.flowerswinery.com

Architecture: Walker Warner Architects
Lead Principal: Mike McCabe
Principal: Brooks Walker
Senior Project Manager: Sharon Okada
Architectural Staff: Matthew Marsten, Darcy Arioli, Hana Bittner, Vivi Lowery
Interiors: Maca Huneeus Design
Landscape Lead: Nelson Byrd Woltz Landscape Architects
Local LandscapeConsultant: Alexis Woods Landscape Design
Builder: Cello & Maudru Construction Company
Photography: Douglas Friedman

Flowers Vineyards & Winery was looking for a venue to showcase their sustainably produced wines within a setting that expressed their nature-based ethos. After securing a 13.5 acre estate in Healdsburg with an existing but deteriorated winery, a complete renovation and expansion became the perfect union of context and intent, and a new guest experience was created as House of Flowers. Remodeling the existing structures enabled most of the original structure to be ‘recycled,’ and gave focus to the design efforts, elevating what was already present. The strategy was to find ways to reconnect visitors to the landscape while reimagining what was a series of simple industrial buildings. Tucked discretely into the landscape, the transformation involved creating new pathways and expanding the gardens so that wines could be enjoyed both inside as well as outside. The desire, note the Flowers owners, was to “create an environment where guests feel like they are entering our home, experiencing wines crafted without compromise and shared without pretension.” www.flowerswinery.com

2020 07 02 FLO Section Elevation
“We designed House of Flowers to be an experience that reveals itself slowly. Each step is choreographed and builds upon the preceding movement to emphasize contrasts and connections. It begins with the entry sequence through a grove of redwoods, which leads you to the building with its dark stained exterior skin, nestled in the shadows. The glowing interiors of bald cypress siding serve as a beacon that calls the visitor inside.”
- Mike McCabe, Principal, WWA
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“The idea was always to make people feel comfortable as if they were visiting a friend’s home in the countryside.”
- Maca Huneeus, Principal, Maca Huneeus Design
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“Our approach was deceptively simple, let nature dominate and use architecture to frame the experience.”
- Brooks Walker, Principal, WWA
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